Trade visitors are what make the difference
One factor is key when deciding whether a trade show participation is a worthwhile investment or not: the quality of attendees. Beyond a doubt the right strategy for making contact with one's target audience is also important. However, first of all you need the right conditions.
LABVOLUTION with BIOTECHNICA draws an attractive clientele as an analysis of visitors to the trade show's premiere in October 2015 clearly demonstrated. The most important facts:
- Northern focus: Trade visitors came from Northern, Eastern and Western Germany as well as Northern Europe.
- Almost 70 percent of trade visitors are authorized by their companies to make purchasing decisions.
- Around 50 percent of trade visitors work in research and development.
- Trade visitors come from many different sectors: They work in industrial areas such as chemistry, environmental protection, pharmaceuticals, biotechnology, food sciences, biomedicine and medical technology.