Current in vitro cell culture methods do not reflect normal in vivo cell surroundings and behaviour. In order to achieve biological relevance, the in vitro microenvironment should recapitulate key parameters of the in vivo microenvironment. Moreover, these parameters vary between different tissue types. Therefore, it is crucial to provide individual cell types with cell-specific in vitro microenvironments. We have developed a proprietary technology to create modular biomimetic matrices that can be tailored to recreate a large variety of microenvironments for any cell type by incorporating biophysical cues and sensory information. In contrast to current solutions, our biomatrices are modular, biologically relevant, self-assembling hydrogels that are easy-to-use, chemically defined and GMP-certifiable. We aim to reveal new avenues in research, enable challenging cell culture and facilitate standard cell culture practices for research institutes, SMEs and drug screening companies.